Team Profiles



Chris Ralph

Chris is the firm’s owner who brings to our team an extensive background in workforce behaviour, organisation reform, and industrial relations.

Chris’ experience is a unique blend of  strategy and implementation work; it’s a track record that includes many key sectors, international assignments, long-term (5+ year) client relationships, major transformations, and innovative high performance models and technologies.

Chris’ interest in the workplace commenced at Corrs Chambers Westgarth as a solicitor, then Partner, specialising in workplace relations.  Chris transitioned into consulting in 1997 with a move to Schneider Consulting (Australia), a firm he remained with and then led as Managing Director for 8 years prior to establishing Workforce Advantage in 2011.

Chris holds a Bachelor of Commerce (Honours) and Bachelor of Laws from the University of Melbourne, and a Graduate Diploma in Entrepreneurship from Swinburne University.



staff05Phil Carter

Phil Carter has been active in the fields of Industrial Relations, Adult Learning and Organisational Improvement and Process Facilitation for over 30 years. He has worked as an academic, adult educator, senior union official, a senior public servant and a key advisor to industry.

Phil’s experience as a consultant and facilitator involves break through work in the areas of planning, learning, mediation and facilitation, industrial relations and organisational development.  Phil’s approach is based on the principles of partnership, participation, mutual support and group ownership of the process and outcomes. This has enabled him to work constructively in areas of conflicting interests and stakeholder diversity at the community, organizational and group level.

Phil has also undertaken roles of director, manager, advisor and project leader with in trade unions, government, private industry and the educational sector. He was chairman of the Local Government Industry Training Council and Director of ASU training.

Phil has produced numerous papers and articles on learning, development and facilitation.  His qualifications comprise a Bachelor of Economics (Hons) from Monash University, a Master of Commerce from the University of NSW, and a Certificate 4 in Assessment and Workplace Training.



Carl Baverstock

Carl is an experienced consultant and executive. He has over 20 years consulting experience with a strong focus on organisational design, restructuring, process improvement, quality systems, strategy development and performance improvement.

Carl has consulted to major organisations in Australia, New Zealand, Africa and the UK.  His core experience was gained in the services sector especially financial services but has undertaken extensive work in technology, engineering, bio-technology and manufacturing. He has held senior management roles in international organisations as well as part-owning and running a rapidly-grown information technology business.

Carl has also worked in the education and executive search industries. He has coached a range of managers and has been a mentor and confidant to senior executives to CEO level. Additionally, he is a seasoned facilitator and project manager.  Underpinning Carl’s experience and interests he holds Arts (Sociology and Geography) degree from the University of the Witwatersrand, Commerce (Economics) and Law degrees from the University of South Africa, a Post Graduate Education Diploma from the Johannesburg College of Education and a Post Graduate Certificate in Professional Ethics from the University of Melbourne.



staff02Greg Holland-King

Greg’s experience comprises over 20 years working both as a Human Resources/Organisation Development executive and an external consultant.

Greg has worked throughout the Asia Pacific basin for multi nationals and multi site organisations.  His experience spans different sectors including entertainment, hospitality, education, government, manufacturing, retail, metals and mining, containers and packaging, oil and gas, and Information technology.

Greg is known for his ability to align various stakeholders as strategic partners to achieve challenging goals by building a strong and collegiate leadership base across organisations, navigating through the inherent complexities and barriers that exist, and mentoring/coaching of employees at all levels.

Greg’s qualifications include:

  • Masters of Educational Psychology – University of Melbourne 1982
  • Graduate Diploma Educational Psychology – Monash University 1980
  • Bachelor of Arts (Psychology and International Relations) – Monash University 1979
  • Diploma of Clinical Hypnosis – Australian Academy of Hypnotic Science 1989
  • Certificate of Clinical Hypnosis – Australian  Academy of Hypnotic Science 1988